A Great Web Site Is a Web Site That Works!

How can you understand if your web site is a great website, or what is a good website?

An excellent site is a website that works, if you have actually produced your website to sell some items, you can state that your website is a great website if it does sell products.

* But are you selling as many products as an excellent website offers, or you are just selling a couple of items once in a while?
* Are your sales pages excellent enouth to consider your site an excellent site?
* Do you have enough visitors to your website to consider it an excellent website?
* Do you have adequate return traffic or all your visitors are first time visitors?
* Do your visitors stay sufficient time to consider your website a great site?
* How can you know for sure if your website is an excellent site?
* What kind of questions must you be making to yourself to know if your webite is a great website


* Who cares?
* What are you trying to find?
* What type of visitors do you have?
* Which is your priority?
* How should you mesure your success?


If the site comes from a company, then the web pages put on ´ t come from a single person, there ´ s not only one person that can say if you have a good site, so you will have to assemble the people that are extremely interested

You will discover the techno-geeks, the sales individuals, the general public relations people, and so on and so on and everybody of them will have their own idea of what is an excellent site

When again as the site belongs to ALL the business, the individuals on your company who care enough to evaluate the site, must be asked to sign up with the group and take some responsability about the design of the website


Every one of individuals who cares about the site will have their own concept of what they want out of a great website. A lot of them will just be talking on behalf of their own departments, but you should force them to believe on behalf of the business.

Every department can have their own objetives, goals and goals, each has his own idea about what is a good website, however they require to think as a company, and the conclusion needs to please the majority of them, and if you can, your must develop a good website for all of them.


Every website has very first time visitors, returning visitors, curious, purchasers, individuals that showed up by error, people that invest a short time at the site, people that invest a long time at the website, etc.

What kind of visitors do you want, the ones that reveal more frequently, the ones that check out the most pages, purchases more things, buys more frequently or invest the most cash?

Which are the most crucial visitors for your company, to believe that you have a good site?

Once you get them you can be satisfied that your website is a great website.


Once you understand what everyone desires, you will need to prioritize everybody ´ s goals.

Will you go after increasing check outs, selling more products per see, supply more info about the business and it ´ s items, improving customer complete satisfaction.

After a conversation that will depend on the number of individuals is giving their own viewpoint about what cares most, you ´ ll end up with your own list of priorities, and the ones that will not be pleased with their request, at leas will understand why.


How can you make certain that the numbers that you are getting are informing you that your site is a good site, It depends …

* If your main top priority is to get visitors, then www.Alexa.com and it ´ s ranking can assist you on that, but you can also utilize some javacript and or cookies.
If your main goal is revenue then the sales will have the prominent voice, *.
If you are going after consumer complete satisfaction then you must agree with the other members of your company how will you gather satisfaction data and how will you weigh it, *.

All the info that you gather need to assist you take business decisions. It ´ s not a matter of getting as much info as you can, because too much info can be as bad as inadequate details.

트래픽 작업 Ensure that you keep determining your success, make it part of a consistent improvement procedure, because the web modifications month after month.

Then you ´ ll actually have the ability to tell if your site is a good site.

Composed by Dr. Roberto A. Bonomi

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